Although the extraordinary innovation in the way we accomplish fun has been heavily influenced by the invention of fresh tech, it looks like this more conventional pastime is still going strong.
Taking a glance at the book publishing industry analysis, a promising trend that we can hope will be forecasted into the future is that the keenest age range when it comes to reading happens to be that of younger folks. Although children and teenagers obviously possess more time, when we compare young adults with middle age folks, and even the more senior ones, the proportion of individuals who has read a book in the past year happens to be much higher in the younger ones. This might be due to the popularity of the so-called “young adult†fiction category, or the surge in popularity of cinematic adaptations of book series, boosting their visibility and appeal. Nevertheless, such an optimistic trend happens to be something that is certainly driving the new generations to the appreciation of books, and keeping publishing establishment such as that led by John Fallon’s company very much alive in the book business.
If we are analysing the constant trends of the book business publishing, past, present and future, we will see that although there has been an apparent newcomer in the last decade or so, printed books remain the most common format of book reading for casual readers. This is why individuals like Gordon Singer have led investments of their enterprises into bookstores which sell actual tangible books, as the fascination of holding a book and lose yourself into a story is almost certainly not going to be entirely replaced by a screen any time in the future. The figures seen in the book publishing industry are potentially led by aspects such as the fondness humans have for books: you can just think of the welcoming smell of the pages of a classic book you have read multiple times, or the sensation of printed paper beneath your fingertips.
Although the business of books is frequently perceived as a thing that is classic and, while surely not obsolete, still maintaining a traditional connotation, there are countless factors which seem to be integrating it well into the digital age. Digital giants, like the one that Tim Buckley’s business supports, are not only promoting an extensive platform for book selling online, but also building and supplying other digital formats for books which make the whole activity of reading much more accessible for everyone. Furthermore, as the online markets are often crossing international borders, there is a drive in encouraging translation into and from other languages, making more contents and points of views accessible for everybody, hinting that this industry might well be on its way to turn into one of the industries of the future.